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Search Engine Optimization


Don't you wish it was easy to achieve a first-page search engine ranking in Google? Unfortunately, it isn't, and the reality
is that millions of other sites are out there competing against you! Nobody can guarantee you a specific position or rank
in search engine results, but a quality firm like KMT Consultants can help you hedge your bets in the ever-changing world
of search engine marketing.

 

What is “organic” Search Engine Optimization? It is the process of making Website changes in order to ranking higher
in the non-paid listings of search engine keyword search results. See this illustration for a quick overview of how it
works on Google.  Achieving a high rank naturally can save you money in search engine Paid Placement advertising.

We've been very successful in our efforts for most clients, even in competitive industries such as financial services
and consumer goods. We can't tell you all of our secrets, but we can share a little about our search engine optimization methodology.

 

Process: For every campaign, we go through a comprehensive process of defining keywords and analyzing your
site structure.

 

“White Hat” Search Engine Optimization Methods
We're not about to ruin our good reputation by using cloaking, keyword spamming and stuffing, or other non-standard methods of affecting search engine placement. We keep ourself current on what is considered “safe”, as well as
“aggressive” search engine optimization techniques.

 

If you wish to try more aggressive techniques, and are apprised of the risks of potential blacklisting, we can still help
you out by recommending one of our partner companies who specialize in pushing SEO to the edge. But, we ask that you
try the legitimate way first -— most companies can achieve considerable improvement in ranking just by making
strategic changes to their Website design.

 

Website Optimization: Since most of our customers maintain their own sites, or use a third party Web developer, we're
used to working in “hands-off” mode. We'll develop a custom set of recommendations, as well as a cut-and-paste
metatag toolkit for your Web team to implement, and support them through the installation process. Search Engine Optimization is a team effort!  In an ideal situation, you will allow KMT Consultants to re-engineer the site for maximum impact, or will hire us to train your in-house resources to program search-friendly architecture and content.

 

Submissions and Ranking Reports: We don't oversubmit your site, as some search engines may actually penalize you
for it. If you're ranking well on an engine for a particular keyword, we will step carefully around that placement. Our
search engine submissions are done by hand, not by automatic software. Search Engine Ranking reports are sent out
every two weeks or monthly, depending on your package. Reports are easy-to-read spreadsheets, with supporting raw reports.

 

Pricing: We have different levels of pricing, depending on the number of keywords desired, the number of pages
optimized, the relative complexity of your marketing challenge (competitive keywords) and your site architecture
(database driven pages and heavy graphics/Flash usage may hinder search engine optimization efforts).


 
 
© 2021 KMT Consultants